Q1 2021 Performance of Top Fashion Games on Android in France

The first quarter of 2021 has been an eventful period for fashion gaming apps on the Android platform in France. Sensor Tower provides a comprehensive look at how these apps have performed in terms of downloads, revenue, and user engagement.

Project Makeover experienced a fluctuating trend in downloads, beginning with 88K in the last week of December 2020 and declining to 27K by the end of March 2021. Revenue started strong at $55K and peaked at $68K in early February before settling at $48K towards the end of March. Weekly active users showed a peak of 171K in the first week of January, followed by a gradual decrease to 124K by the end of March.

Zynga's High Heels! showed impressive growth in downloads, starting at 5.6K in its release week and soaring to 38K in early March. The revenue was negligible, with a slight peak of $32 in the first week of March. The weekly active users mirrored the download trend, escalating from 5.4K to 85K by the end of the quarter.

Lion Studios' Nail Salon 3D saw downloads decrease from 32K in late December to 13K by the end of March. Revenue figures were minimal, with the highest being $108 in late December and then tapering off to $43 by the end of March. Active users started at 48K and had decreased to around 23K by the end of the quarter.

CrazyLabs LTD's Acrylic Nails! began with a strong download number of 66K in December but saw a decline to 7.5K by the end of March. With no reported revenue, the focus remains on user engagement, which started at 133K active users but dropped to 27K by the end of Q1.

Lastly, Super Stylist Fashion Makeover, also by CrazyLabs LTD, showed a steady decline in downloads throughout the quarter, starting at 17K and ending at 6.2K. Revenue followed a similar pattern, beginning at $3.7K and dipping to $1.9K. Weekly active users had a high of 190K in late December and experienced a gradual decrease to 137K by mid-March, with a slight increase to 137K by the end of the quarter.

For more in-depth insights and detailed performance analysis of these fashion games and others in the mobile app market, Sensor Tower's full suite of tools can provide a wealth of data to industry professionals and enthusiasts alike.